CREATOR GUIDE / TIKTOK LIVE
TikTok LIVE Fan Club
Learn how to join with a Heart Me Gift, complete missions, and recognize the people who make your live community.
Guide for fans and creators
PART 01 / FAN CLUB
Join the club
See what happens when you send a Heart Me Gift during a LIVE.
- Your creator
- Heart Me
- Your club
What is the LIVE Fan Club?
TikTok LIVE Fan Club gives you a way to support your favorite creators during their streams. Join by sending a Heart Me Gift and earn points through available missions. Here’s how to join and what rewards you can unlock. You can also read the official TikTok LIVE Fan Club guide.
Members may get reminders when a creator goes live, access chat rooms, and unlock rewards as they take part.
How to join with a Heart Me Gift
You can join a creator’s Fan Club while watching their LIVE.
Open a creator’s LIVE on TikTok.
Open Gift and select Heart Me, or tap the Fan Club button beside the creator’s name.
Send the Heart Me Gift and confirm that you want to join.
If you use the Fan Clubbutton, you need to follow the creator first.
PART 02 / FAN CLUB
Complete missions
Earn points through the missions available to you and see which rewards you can unlock.
- Missions
- Points
- Rewards
What can you do in the club?
Once they join the Fan Club, fans can level up and earn points by completing tasks during live streams. Common missions include the following:
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Watching a creator’s LIVE
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Commenting in the LIVE chat
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Sending gifts to that creator
These points help fans reach higher levels and unlock special rewards.
What do you unlock as you level up?
Earning points and reaching higher levels can unlock these benefits.
Exclusive chat
Talk to the creator and other members in club chat rooms.
Special gifts
Unlock gifts you can send during a LIVE.
Badges
Your member badge appears beside your name in chat.
Entrance spotlights
Your arrival or level-up may be highlighted during the stream.
To keep your fan status, earn points within seven days of the creator going LIVE. TikTok pauses your status if you miss that window. Missions vary by location.
What the club adds to your streams
- Gives your community reasons to return.
- Gives followers more ways to participate in chat.
- Recognizes people who show up and contribute regularly.
- Helps you get to know your audience so you can plan future activities.
PART 03 / FAN CLUB
Look after your community
Recognize participation and plan a LIVE people will want to come back to.
- Badges
- Participation
- Community
How to look after your community
If you’re a creator who wants to get more out of the club, try these ideas.
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Mention the club during each stream and explain what members can do.
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Encourage fans to participate in chats and missions.
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Use exclusive chat rooms for activities for your most active followers.
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Recognize fans with shout-outs or special activities when they reach higher levels.
These practices can help bring people back and strengthen your community on TikTok LIVE.
Where to find the tools for your club
If Fan Club is available on your account, look for its panel among your LIVE tools. During a stream, viewers can find the club button beside your name or look for Heart Me in the Gifts menu.
Before explaining the club, check which missions and rewards appear on your account. Then you can show your audience what’s available to them.
How to build an active Fan Club
- Explain how it works. Pin a comment with the steps to join. Tell viewers how to earn points by taking part in your LIVE.
- Give your club an identity. Choose an easy-to-remember name, greet new members, and create an activity they can look forward to on future streams.
- Recognize participation. Thank people who chat, complete missions, or help welcome new viewers.
Your next step
TikTok’s LIVE Fan Club gives creators ways to build closer communities and involve their most active followers. Missions, points, and exclusive benefits reward participation and give creators ways to keep people involved across their live streams.
If you want to strengthen your audience on TikTok LIVE, understanding the club can help you connect with active followers and make your streams more interactive.
Legal notice This article draws on public information from the official TikTok Help Center. TikTok is a registered trademark of ByteDance Ltd. ON Digital is an independent agency and does not have a direct association with or officially represent TikTok or ByteDance Ltd.
This article provides information for creators who want to understand TikTok’s LIVE tools.